1.) If I sounds good to be true it is: We have all seen the six minute abs adds at 2am. Those are easy to spot by most. The difficult lies are usually mixed in with some truth and harder to see through. Use your logic and intellect not your emotions. Ask your self if the claims seem reasonable or realistic. Step back and do your research.
2.) Ask to see the data or reference page: a friend of mine once bought into a pyramid scheme for magic juice and was trying to get me on board. He was persistent as fuck and I eventually asked him to provide me the studies proving the amazing benefits he kept telling me about. He asked the company and they did not have any, he never brought it up again. I asked for the studies for two reasons, I was convinced there were none and I was not going to invest and attempt to sell a product I did not believe in.
3.) listen to your intuition: Your intuition is never wrong. Do not talk yourself in or out of decision that your gut disagrees with. No one ever says “I am really happy I decided to not go with my gut” or ” I am really happy I ignored those red flags” Unfortunately most of us have been allowing our fear prone minds to drown out are inner voice and it is slowly dying from neglect. Check out my Blog on intuition to learn how to rediscover your inner voice.
4.) Don’t follow the trends: There are virtually no dietary fads that are without limitations. Many are the opposite of health. We live in a culture of lies and half truths. Unfortunately the trends that are least followed are typically the healthiest. Such as Veganism and Raw Organic Vegetable based diets. I argue this point in my blogs.
5.) Consider the source: Many authors of dietary books are relying on your lack of research to profit. A recent new York times bestseller book The Plant Paradox is case and point. Written by an MD, a testament that the author received little or no formal nutritional education, the book claims that certain plant based foods are causing lectin poisoning (lectin is found in foods like beans and lentils and only if consumed raw without proper preparation). Bean and lentil consumption is associated with longevity in aging populations around the world. Whole grain consumption is associated with reduced risk of cardiovascular disease, Cancer, infectious disease etc and is also riddled with lectins. The first chapter claims egg yolks are great at lowering cholesterol. The study referenced measured the cholesterol levels in a group that eliminated all other sources of animal products ie meat and dairy and attributed the decrease in cholesterol to the consumption of egg yolks. This is a classic pseudoscience and cherry picking technique (see blog dietary confusion). Dig a little deeper and Dr. Gundy offers a line of Lectin blocking supplements. Very expensive ones at that.